Top-notch online video games now cost upward of $30 million to produce, making it imperative that game producers expand the market for them, Sony Online Entertainment Inc. President John Smedley said at a video game conference Thursday in Austin.
Smedley said his company aims to do just that with a plan to break from its existing subscription-based business model and release a game title next fall that can be played free of charge.
Sony Online Entertainment, a division of consumer electronics giant Sony Corp., expects to more than make up for the lost subscription revenue by selling optional add-ons, such as extra weapons or game levels.